Oceanco’s New Offering: Simply Custom
Simply Custom is devised to streamline the process of building a custom yacht while guaranteeing the company’s outstanding pedigree.
In response to the growing demand for a custom yacht building process that reflects owners’ shifting priorities and rapid pace of life, Oceanco is reinforcing its presence in the 80m market with a bold new proposition: Simply Custom.
Available from approximately 80m (262ft) in length, or 2,500-2,700GT, Oceanco has created a contemporary foundation that delivers the flexibility to include the most exciting and inspiring design features, complemented by the exceptional technical standards and collaborative approach for which the builder is recognized.
“We created Simply Custom because we saw there was a growing demand to build custom yachts in a new way. Owners still want the very best quality in their yachts, and to have something designed and built just for them. But many have less desire to focus on every detail in the process. They expect to entrust technical matters to experts like Oceanco and our partners. And, perhaps most importantly, they want building a yacht to be simple and fun,” explains Oceanco’s Group Marketing Director, Paris Baloumis.
To kick off the Simply Custom offering, Oceanco has collaborated with 17 top-tier studios to create what is surely the largest portfolio of yacht designs ever produced for a single technical foundation. Set to be revealed in the near future, The Collection showcases exteriors penned by long-established, award-winning designers alongside a new generation of creative talents. It is intended to provide inspiration for a full spectrum of tastes and lifestyles, with a solid appreciation for how today’s yacht owners want to spend their time onboard. And to enhance the inspiration of owners on their Simply Custom journey, Oceanco has partnered with five interior design studios.
Typically configured with an owner’s stateroom and six guest suites, Simply Custom’s flexible layout allows for additional suites, multipurpose lounges, an inside or outside cinema, a wellness area and gym.
Oceanco’s technical experts worked alongside Lateral Naval Architects to develop the technical package. It allows for an intuitive customization approach that is simple to understand and implement, offering solutions tailored to lifestyle needs as well. These include watersports and diving packages, an entertainment package and enhanced sustainability via a smart-eco package.
“Our Simply Custom collaboration focused on creating a foundation that reflects the current operational and lifestyle demands of yachts in this size bracket. The process of customizing every little detail on a yacht can be hugely rewarding for those with a passion for it, but some owners look to us, as experienced practitioners in this field, to help streamline the process. As a smart person once put it, everything should be as simple as possible, but not simpler. The Simply Custom yachts themselves are still complex, beautiful machines, but we wanted to make the experience of building them as enjoyable as possible for the client,” explained James Roy.
Naturally, the Simply Custom technical foundation features a state-of-the-art, all-electrical propulsion and energy architecture system. Optimized to undertake even the most demanding of programs, it ensures a Simply Custom yacht delivers on every level. And of course, onboard comfort is guaranteed, thanks to Oceanco’s exceptional noise, vibration and seakeeping standards.
“Custom building is a core part of our DNA; we will always create yachts that are uniquely tailored to each owner. And we see Simply Custom as a logical development for Oceanco, sitting alongside our fully custom yachts and Life Cycle Support refit service, which will always be a part of our offering. The feedback so far has been overwhelmingly positive, and we have experienced a definite appetite for this new way of buying an Oceanco in an approachable, fun and streamlined way,” added Marcel Onkenhout, Oceanco’s CEO.
